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THE HOUSE OF PERNOD AND SONS
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our guests, once back home, are not satisfied any more with
substitutes and require the authentic trademark.
xxxx One should not be astonished that the reputation of the
brand, that the prosperity of the House of Pernod and Sons,
have sparked much covetousness. They are indeed numerous,
those who have sought and still seek to exploit for their own
profit a situation acquired by a century of conscientious work
and ceaseless effort; numerous, those which, under a banner of
respectability, spread shameful products.
xxxx To safeguard its own interests and those of the public
which has placed its confidence in it, it is a daily fight which
the House of Pernod and Sons must take to the unscrupulous
industrialists who provide it with unfair competition.
xxxx One cannot imagine the various forms this competition
takes; to get an idea of it, it is necessary to peruse the legal
archives of the firm, into which every year come to be filed
some new judgements, some new arrests.
xxxx First there is the counterfeiter himself, who eschews
complex schemes and goes right for the goal; that type simply
orders, from an engraver with an elastic conscience, a false seal
imitating that of the House of Pernod and Sons; he affixes it
onto bottles he provides himself, carefully chosen primarily
because their labels are still intact; needless to say filling those
bottles beforehand with an absinthe of inferior quality bought
at a low price. This fraud cannot be practiced a long time;
sooner or later a misled consumer perceives the trickery;
moreover the (Pernod) firm is vigilant; the false seal inevitably
has

(Translated by "Artemis" for your pleasure.)




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