48 | XX | THE HOUSE OF PERNOD AND SONS | XX | XX |
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our guests, once back home, are not satisfied any more with |
substitutes and require the authentic trademark.
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One should not be astonished that the reputation of the |
brand, that the prosperity of the House of Pernod and Sons, |
have sparked much covetousness. They are indeed numerous, |
those who have sought and still seek to exploit for their own |
profit a situation acquired by a century of conscientious work |
and ceaseless effort; numerous, those which, under a banner of |
respectability, spread shameful products.
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To safeguard its own interests and those of the public |
which has placed its confidence in it, it is a daily fight which |
the House of Pernod and Sons must take to the unscrupulous |
industrialists who provide it with unfair competition.
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One cannot imagine the various forms this competition |
takes; to get an idea of it, it is necessary to peruse the legal |
archives of the firm, into which every year come to be filed |
some new judgements, some new arrests.
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First there is the counterfeiter himself, who eschews |
complex schemes and goes right for the goal; that type simply |
orders, from an engraver with an elastic conscience, a false seal |
imitating that of the House of Pernod and Sons; he affixes it |
onto bottles he provides himself, carefully chosen primarily |
because their labels are still intact; needless to say filling those |
bottles beforehand with an absinthe of inferior quality bought |
at a low price. This fraud cannot be practiced a long time; |
sooner or later a misled consumer perceives the trickery; |
moreover the (Pernod) firm is vigilant; the false seal inevitably |
has
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(Translated by "Artemis" for your pleasure.) |